Thursday, September 3, 2020

Irving Textual Analysis of The Legend Of Sllepy H Essay Example For Students

Irving Textual Analysis of The Legend Of Sllepy H Essay Irving Textual Analysis of The Legend Of Sllepy Hollow Literary Analysis of The Legend of Sleepy Hollow 1.) Romantic Description: a. pg. 715 there is a little valley, or rather lap of land, among high slopes, which is perhaps the calmest spot in the entire world. A little stream skims through it, with only a mumble enough to quiet one to rest; and the periodic whistle of a quail, or tapping of a woodpecker, is nearly the main sound that breaks in upon the uniform quietness. Irving portrays nature as an unapproachable power. He disregards the authenticity of nature and uncovers just the magnificence it holds. It is the cliché depiction of Mother Nature. Irving makes it sound so quiet as though this spot doesnt exist in this world. c. pg 731 ;Its appendages were contorted, and phenomenal, sufficiently enormous to shape trunks of customary trees, curving down nearly to the earth, and rising again into the air. The tree is nearly made into fairly an animal. With the appendages contorting out and ascending into the air. Irving takes normal earthlike items and changes the point of view of them into fanciful issue. 2.) Avoidance of Controversy/Digressions: a. pg 717 ;. ..some little, intense, misguided, wide evaded Dutch urchin, who pouted and expand and became hounded and bleak underneath the birch. This he called ;carrying out his responsibility by their folks;; and he never incurred a reprimand without tailing it by the affirmation, so consolatory to the stinging urchin, which ;he would recollect it, and say thanks to him for it the longest day he needed to live.; When school hours were finished.. .; Irving continually ridiculed the Dutch, and this is one of those models. He calls them backward and taunts their appearance by scrutinizing theirbroad-evaded dress. At that point to keep away from the discussion he changes the subject and goes straight into the following thing. b. pg 728 ;The performer was an old dim headed Negro, who had been the vagrant ensemble of the area for the greater part a century. His instrument was as old and battered as himself.; Here, Irving attempts to stay away from the subject of subjugation and human rights. He attempts to remain nonpartisan on the issue. He portrayed the person of color as battered and old demonstrating the imbalance of the two races, it might be said staying away from the entire subjugation circumstance during that timespan. 3.) American Character Types: a. pg 722-;Among these the most imposing was a brawny, thundering, roistering sharp edge, of the name of Abraham, or, as indicated by the Dutch condensing, Brom Van Brunt, the legend of the nation round, which rang with his accomplishments of solidarity and hardihood. He was wide carried and twofold jointed, withshort wavy dark hair, and a feign, yet no unsavory face, having a blended demeanor of fun and presumption.; In the statement above, Abraham is the cliché white American male of the time. He is athletic, attractive, and has an appearance of enormity. In my brain he is the kind of man that is the most well known athlete in secondary school who each person needs to be. He is the adage American banner kid. b. pg 720 ;Old Baltus Van Tassel was an ideal image of a flourishing, placated, liberal-hearted rancher. He sometimes, it is valid, sent either his eyes or his contemplations past the limits of his own ranch; yet inside those everything was cozy, cheerful, and all around adapted. He was happy with his riches, yet not pleased with it; and provoked himself upon the healthy bounty, instead of the style wherein he lived.; .u452b5f7c141f9b64488435c17bf55343 , .u452b5f7c141f9b64488435c17bf55343 .postImageUrl , .u452b5f7c141f9b64488435c17bf55343 .focused content territory { min-stature: 80px; position: relative; } .u452b5f7c141f9b64488435c17bf55343 , .u452b5f7c141f9b64488435c17bf55343:hover , .u452b5f7c141f9b64488435c17bf55343:visited , .u452b5f7c141f9b64488435c17bf55343:active { border:0!important; } .u452b5f7c141f9b64488435c17bf55343 .clearfix:after { content: ; show: table; clear: both; } .u452b5f7c141f9b64488435c17bf55343 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; change: murkiness 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .u452b5f7c141f9b64488435c17bf55343:active , .u452b5f7c141f9b64488435c17bf55343:hover { haziness: 1; progress: darkness 250ms; webkit-change: darkness 250ms; foundation shading: #2C3E50; } .u452b5f7c141f9b64488435c17bf55343 .focused content region { width: 100%; position: relat ive; } .u452b5f7c141f9b64488435c17bf55343 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-improvement: underline; } .u452b5f7c141f9b64488435c17bf55343 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u452b5f7c141f9b64488435c17bf55343 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-tallness: 26px; moz-outskirt span: 3px; text-adjust: focus; text-enrichment: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url( arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u452b5f7c141f9b64488435c17bf55343:hover .ctaButton { foundation shading: #34495E!important; } .u452b5f7c141f9b64488435c 17bf55343 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u452b5f7c141f9b64488435c17bf55343-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u452b5f7c141f9b64488435c17bf55343:after { content: ; show: square; clear: both; } READ: A Discussion On Multimedia EssayMr. Van Tassel is the picture of American success. He is the independent man and is experiencing the American long for satisfaction and fortune through his ranch. He is the old, insightful man of the town. Despite the fact that he is well off, he is unassuming of his profit. 4.)Humor: a. pg 717 ;He was tall, yet exceedingly thin, with limited shoulders, long arms and legs, hands that dangled a mile out of his sleeves, hung together. His head was little, and level at top, with immense ears, enormous green polished eyes, and a long kill nose, so it seemed as though a climate cockerel, roosted upon his shaft neck, to tell what direction the breeze blew. To see him striding .

Saturday, August 22, 2020

Accident victim interview report Essay Example | Topics and Well Written Essays - 500 words - 1

Mishap casualty talk with report - Essay Example Rubinow (1969) states that, â€Å"One has just to think about the impossible to miss risks which a basic iron-specialist must face day by day in the development of present day skyscrapers† (p.71). The casualty explained that steel bars must be taken care of by gifted ironworkers. Normally, the greater part of the development organizations utilize wellbeing measures while dealing with steel bars. For example, basic ironworkers utilize cranes to lift steel bars. To be explicit, co-appointment and shared comprehension among the ironworkers lessen the extent of mishaps. The victim’s collaborator called attention to that the casualty was in a rush since he was approached to finish the work inside cutoff time. Along these lines, the casualty had to disregard wellbeing measures and it brought about the mishap. While lifting a steel bar, one of the links happened to get free and the victim’s hand was caught under the steel bar. The security officials began salvage work a nd the casualty was moved to the emergency clinic in a matter of seconds. The doctor’s analysis demonstrated that the victim’s left hand was broken. The auspicious salvage estimates received by the wellbeing officials spared the casualty from further injury. The casualty had to end his work for over 2 months to manage the break. Be that as it may, the injury was not all that serious to get the casualty far from his activity for quite a while. The organization specialists and the specialists gave abundant significance to the victim’s treatment in light of the fact that the mishap and related issues may debilitate the company’s notoriety. The specialists called attention to that the crack isn't so much serious and can be relieved inside 2 months. The casualty further included that he feels greatly improved and is anticipating an early recuperation. The Occupational Safety and Health Administration (OSHA) specialists visited the site, explored the case, and the organization had to pay sensible fine. Plus, the organization specialists consented to give

Friday, August 21, 2020

Research paper about lululemon Example | Topics and Well Written Essays - 500 words - 3

About lululemon - Research Paper Example Lululemon has three primary providers; Delta Galil, Eclat Textile organization, and Workday Inc. The entirety of the providers are built up association, a factor that recommend their steadiness and capacity to satisfy Lululemon’s need for assets. The way that Lululemon’ contenders, for example, Nike, additionally manage the providers likewise recommends the suppliers’ unwavering quality. Lululemon anyway just orders a little extent of the suppliers’ incomes and this distinguishes it as a minor purchaser who may need solid dealing power. It just orders 1.2 percent of Delta Galil’s incomes and short of what one percent of incomes for Ecalt Textile and Workday Iinc (Forgeon, et al. 25, 26). The organization works direct connections with clients, with ladies as the fundamental clients. Grown-ups, notwithstanding, structures the significant objective market that ladies rule, and sorts of offered products shows this on the grounds that for each class of items, there are more sorts for ladies that for men (Lululemon 1). Studios and rec centers are another objective market and offers to client (Forgeon, et al. 26). The company’s items have trademarks that shield them from out of line rivalry, particularly through unlawful exchange fake wares. Offered yoga trainings to the network is another quality that securities the organization with the network and sets up upper hand through the relationship and through parts of corporate social obligation. Innovative work that prompts development and set up item characters are different qualities that the organization has. It likewise prepares its representatives to guarantee quality items for client utility. Such an activity is likewise prone to guarantee low worker turnover rate, as it distinguishes an incentive in the organization’s representatives (Bayley, Beale, Dubinsky, and Peedin 20). Lululemon anyway bargains in a thin scope of items and this restricts its incomes.

Thursday, June 11, 2020

Fahrenheit 451 - Dialectic Journal - Free Essay Example

F451 Dialectic Journal |Chapter |Passage |Significance | |1 |â€Å"It was a special pleasure to see things eaten, to see things |There is absolute pleasure when eating something. When something changes, it could| | |blackened and changed. Narrator page 3 |end up good or bad. However, when something is blackened, the only things that | | | |come to mind are burnt food and arson. Both of which are not pleasant looking or | | | |feeling. | |1 |â€Å"â€Å"So many people are. Afraid of firemen, I mean. But you’re just a |Throughout my life, I’ve seen a lot of movies where people are betrayed or | | |man after all†¦Ã¢â‚¬  Clarisse McClellan† page 7 |deceived and lines such as â€Å"How could you, you monster? † are spoken. Sometimes | | | |when this happens, I always think to myself that deep down; the â€Å"monster† can | | | |change, because they’re just as human as their victim. |1 |â€Å"â€Å"You think too many things,† said Montag, uneasily. † Guy Montag |Clarisse isn’t the only person who has dozens of thoughts streaming through her | | |page 9. |head. I’m also a thinker myself. Sometimes when I’m talking to my friends, I often| | | |change topics a lot because I ask a random question that just randomly came to | | | |mind. This passage also shows a result of not reading; failure to keep track with | | | |someone who has more knowledge. Since Guy doesn’t read any books, he is not | | | |capable of managing two or more ideas at the same time. | |1 |â€Å"â€Å"Are you happy? † she said. † |Wow, I’ve never even thought of that myself. People tend to do things and not | | | |think about how they feel or would feel afterwards. I for example, have done a lot| | | |of things merely because I was told or suggested to do. Even when I really didn’t | | | |want to do it, I did it anyways because I didn’t want to disappoint anyone. | | |Sometimes, you just have to stop and think about whether it is worth doing because| | | |you might end up regretting every moment of it. | |1 |â€Å"â€Å"We must all be alike. Not everyone born free and equal, as the |I highly disagree with this quote because I appreciate being different. No one can| | |Constitution says, but everyone made equal. † Captain Beatty page |agree on the same religion or follow the same culture. Neither can people look or | | |58 |sound the same because that’d be against nature. However, I do agree that everyone| | | |can be equal, but if I work harder than someone else and accomplish more, then I | | | |should be rewarded. |Chapter |Passage |Response | |1 |â€Å"The converter attachment, which had cost them one hundred |So not only can you not multi-think, but another cause of not having books is| | |dollars, automatically supplied her name whenever the |having a low memory. To think that he can’t even remember a name is just very| | |announcer addresses his anonymous audience, leaving a blank|sad. Thanks to this guy, I’m starting to appreciate being forced to read a | | |where the proper syllables could be filled in. A special |book. This passage also shows how much electronics have improved in their | | |spot-wavex-scrambler also caused his televised image, in |time. Not only that, prices for such machines are probably worthy thousands | | |the area immediately about his lips, to mouth the vowels |in our time, yet it’s only worth one-hundred dollars in the future. | |and consonants beautifully. † Narrator page 64 | | |1 |â€Å"â€Å"It’s fun out in the country. You hit the rabbits, |OH MY GOODNES!! Crashing into rabbits and dogs is the definition of having | | |sometimes you hit the dogs. †Ã¢â‚¬  Mildred Montag page 64 |fun down in the country? In our time, people would probably get arrested and | | | |thrown into prison for some time by running over animals for â€Å"fun† as well as| | | |going +100 miles per hour. This is just so wrong. | |2 |â€Å"The bombers crossed the sky and crossed the sky over the |I’m assuming Ray Bradbury is using bombers as in bombing planes. In that | | |house, gasping, murmuring, whistling like an immense, |case, this is not only an example of onomatopoeia, but also personification. | | |invisible fan, circling in emptiness. † Narrator page 73 | | |2 |â€Å"The train hissed to its stop. † Narrator page 80 |Here’s another example of onomatopoeia and personification. | |2 |â€Å"â€Å"I need you to teach me. † Guy Montag page 88 |In our time, a lot of people prefer to not have to go to school. To think | | | |that someone would beg and even go as low as giving threats in order to get a| | | |lesson is a very peculiar scenario for me. | |2 |â€Å"â€Å"It listens! If you put it in your ear, Montag, I can sit |I’m going to predict that this is an earpiece walkie-talkie. Professor Faber | | |comfortably home, warming my frightened bones, and hear and|describes how he spent nearly half his life playing the stock market and | | |analyze the fireman’s world, find its weakness, without |waiting to use the thing. From the way it sounds, the earpiece must’ve cost a| | |danger. †Ã¢â‚¬  Professor Faber page 90 |fortune. From the research I’ve done, such earpieces cost between | | | |one-hundred to two-hundred dollars. Is there really a need to play the stock | | | |market? I remember the converter attachment used earlier only costs | | | |one-hundred dollars. In my opinion, such a smart machine should be worth more| | | |than the earpiece. Maybe one-hundred dollars in the future is thousands now. |2 |â€Å"â€Å"No one in his right mind, the good Lord knows, would have|As far as I know, most married couples would want children. I know I will | | |children! †Ã¢â‚¬  Mrs. Phelps page 96 |have children when I get married. They must not want to go through the pain. | |2 |â€Å"â€Å"I think he’s one of the nicest-looking men ever became |Sounds more to me like Mrs. Bowles voted for President Noble only because he | | |president. †Ã¢â‚¬  Mrs. Bowles page 96 |was good-looking. She also said that she voted the same as everyone else. | | | |Back when it was presidential elections, I think a lot of people wanted to | | | |vote for Barack Obama only because he was African American rather than what | | | |he can do. Some people argue that it was politics but if they ask themselves | | | |deep down, I bet they can’t deny that it was also because he took a stand for| | | |his race. I have many friends who wanted Obama for president and when I asked| | | |them why, they’d say he was cool or awesome. To me, that meant it was only to| | | |blend in with the crowd. Honestly, I wanted Hilary Clinton for president, not| | | |only because she had past experience since her husband was president, but | | | |also because she was a woman. | |3 |â€Å"The books leapt and danced like roasted birds, their wings|Here’s another use of personification! The way the author described how the | | |ablaze with red and yellow feathers. † Narrator page 117 |books â€Å"danced† reminded me of a slightly cooked rooster with wings that are | | | |still vibrant in color. In Eastern culture, the rooster is ascribed five | | | |virtues: courage, generosity, punctuality, benevolence, and wisdom. According| | | |to the Chinese zodiac, anyone born in the year of the rooster is likely to be| | | |confident and capable, and able to make a recovery from any set-back. I think| | | |this is a great symbol for what Montag is feeling. He realizes the importance| | | |of what books can give you, and is willing to save them. |3 |â€Å"â€Å"You always said, don’t face a problem, burn it. †Ã¢â‚¬  Guy |I guess what goes around does come back around. I bet Beatty never thought | | |Montag page 121 |that his words would come back and bite him in the butt. When Montag said | | | |this line, there was like a rush of adrenaline flowing through my mind. I was| | | |very happy that he was finally taking a stand for his beliefs and I got to | | | |see his official ominous side which was very pleasing. | |3 |â€Å"Mildred, God bless her, had missed a few. † Guy Montag page|Why would he even bless her? She, his own wife, betrayed him and sold him out| | |122 |to the law enforcers via firefighters. Well I guess I would appreciate her | | | |for not finding every book because they were rare, but still, she’s his wife! | | | |How could she even think to do such a thing? I guess this kind of proves the | | | |love they have for eachother†¦ | |3 |â€Å"It was not burning. It was warming. Guy Montag page 145 |This passage reminds me of The Adventures of Sharkboy and Lavagirl. In the | | | |movie, Lavagirl gets afraid of her power because she is persuaded that fire | | | |is nothing but destruction. However, the main character convinces her that | | | |fire isn’t always destruction, but it’s also light. In this case, fire isn’t | | | |just burning, it’s also heat. At times we may be afraid of what we see, but | | | |until we get to know what it is, no one will really know how better it is. | |3 |â€Å"â€Å"We all made the right kind of mistakes, or we wouldn’t be|I highly agree with this passage. A lot of people get frustrated when they do| | |here. † Granger page 150 |something wrong, but it’s because we made the mistakes that we were able to | | | |learn from it. I remember a case where I was playing a game and I didn’t know| | | |what to do so I decided to guess, but I accidently clicked a different button| | | |and it turned out to be the right one. |

Sunday, May 17, 2020

Ashura practices (religious practice) Free Essay Example, 2000 words

The great Prophet Muhammad stated that people ought to worship Allah as much as they could on this day, so many followers do the same on Ashura. Furthermore, he advised people to fast as doing so on this day would be like fasting for all their lives. Other acts that the Prophet recommended included visiting the sick, clothing the naked as well as feeding the hungry and quenching their thirst. The Prophet also stated that it was necessary for followers to be generous to their family members and to apply Kuhl to their eyes (Hassan 72). The justifications for fasting and celebration on this day can be traced back to the words of Sunni leaders in the beginning as well as to the Prophet himself. Ibn Abbaas stated that the Prophet had seen Jews fasting on that day and asked them why they did so. The Israelites responded by stating that the tenth day of the month of Muharram was the time when God had saved the Israelites from their enemies through the servant Moses. The Prophet replied by stating that Muslims had more right to Moses than the Jews, so he adopted the practice of fasting in order to commemorate the day when Allah saved the Israelites from the Egyptians. Additionally, Imam Ahmad adds that people ought to commemorate the day because this was when God rescued his people from the flood by allowing their vessel to settle on a mountain. We will write a custom essay sample on Ashura practices (religious practice) or any topic specifically for you Only $17.96 $11.86/page Therefore, it is possible to find some Sunni Muslims fasting at different degrees on this day depending on their ability to cite the crescent moon as well as other factors. The Prophet often emphasized the need for Muslims to differentiate themselves from the Jews by observing religious practices using different methods. He asked them to carry out certain practices that seemed common to Muslims and Jews in a different way in order to set themselves apart.

Wednesday, May 6, 2020

Understanding The Way That Real Life Organized Crime...

There are at least two competing definitions: one that focuses on particular groups of people, and one that focuses on particular types of crime. Both definitions have some validity, and neither is sufficient to completely describe the global reality. Understanding the way that real-life organized crime situations fit these two definitions makes a big difference in the ways we might go about solving these problems. When most people say â€Å"organized crime†, it is often a shorthand way of referring to groups of people, usually â€Å"the mafia† and similar groups. Understood in this way, organized criminal activity is simply whatever these organized crime groups do. The people are consistent across time, although what they do may change: today maybe extortion, tomorrow maybe heroin trafficking, or check kiting, or procurement fraud, or all of the above. The emphasis is on the group, not the nature of the crime. This is an important distinction, because it implies a numb er of assumptions about the way that organized crime works. Law enforcement agencies use this definition almost as a matter of course, because the criminal justice system is designed to deal with specific offences committed by specific people. Police arrest suspects and seize their property, prosecutors secure convictions one-by-one, and only individual people can be sent to prison. When actors in such a system plan proactively, they are limited by the tools at hand, and this affects the way they conceptualize theShow MoreRelatedPolice Academy Training Program Must Go Beyond Arrest Procedures1370 Words   |  6 Pagestraining programs must go beyond arrest procedures and usual tactics it must include COP skills (Anyatt, 1993). Academy training is infamously imperfect in instruction that emphasizes the discretionary application of a range of skills that relate to real world circumstances (Kelling, Wasserman, Williams, 1988). Much police academy training is undermined in the field. For this reason, a change to community policing philosophy and its subsequent organizational changes must be trained to senior membersRead MoreDecriminalization of Prostitution1123 Words   |  5 Pageseffect on these women; failing to see these prostitutes as real people with hearts and souls. Instead, she produces an impression that the prostitutes are just commodity, bought and sold on the open market, lacking feeling for their plight. In Kelly’s investigation, she neglects to create an entire picture of what decriminalizing prostitution will cost humanity due to the fact that her investigation ignores society’s accepted understanding of what problems are produced by, or result from prostitutionRead MoreWho Is The Guest Speaker?1214 Words   |  5 Pages1. Michael Lopez, the guest speaker who presented first, started engaging in crime when his local street football team became a gang. His friends started out as a street football team, that played against the o ther streets, but as they got older they started committing crimes and fighting with other gangs. He said he did it because he enjoyed the rush of it all, and being in these high thrill moments with his friends (fellow gangsters). It was interesting when he said, at one point he wanted toRead MoreAnnotated Bibliography On Human Trafficking1278 Words   |  6 Pagestrafficker. I will use the first section of my essay to explain what human trafficking looks like in the U.S. and address common misconceptions about the issue. I will provide information about how women are tricked or coerced into trafficking situations and how their traffickers maintain mental and physical control over them to prevent the victims from escaping. 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Predominantly, it has been known as the Italian mafiaRead MoreThe Secret Lives of The Brain1377 Words   |  6 PagesEagleman, a neuroscientist, elaborates on the American criminal justice system, he brings out important factors that I believe everyone should be focusing on in this country. He states that our actions are not only made up by our unconscious mind, but the way we perceive things is controlled by our unconscious ability to even realize we are controlling it. The conscious mind not only represents only a small part of our brain activity and function, but it also perceives certain behaviors differently whenRead MoreTaking a Look at Some Teaching Models and Theories1413 Words   |  6 Pageschildren educators have to know which teaching models will work better in the school system. Each children have different way of learning, schools are not different they have to way to teach children. There are many models and theories of teaching, some of them are different than others and many others have similarities. A great educator will spent uncounted hours researching the best way to pass the knowledge to others and the High Scope educators have been being just that. The High Scope curriculum isRead MoreOnline Disinhibition Effect Essay1644 Words   |  7 Pagesdecades, Internet has truly experienced an exponential growth. Even though there is nothing deterministic about the impact this technological advancement has, it is however certainly ev ident that Internet is changing people’s behavior in innumerable ways. In 2004, Professor John Suler, professor of psychology at the Rider University, penned an article named â€Å"The Online Disinhibition Effect† that essentially assessed the characteristics of internet interactions, which served as the contributing factors

FM Journal Entry for Essentials of Marketing- myassignmenthelp

Question: Discuss about theFM Journal Entry for Essentials of Marketing. Answer: The book is quite clear on the key theories of marketing. Throughout the chapters, the book has incited an overview of marketing including practices that students such as me could easily get introduced to marketing (Pettitt 2017). It has also plainly avoided viewpoints that are UK-centered. To ensure so, the examples that are used to support the subject matters are universal. Some of the most successful elements of marketing study employed by the book include: Relevant case studies Self-test questions for learning purposes Full referencing intended for students that are more academic Extension of the global marketing theory With this book, I have been able to have an overall insight into the true meaning of marketing. It is the enthusiasm and belief of marketing ethos that make it a vital learning piece (Pettitt 2017). From the book, I have been able to learn that marketing is all about: Exchange facilitation Allowing individuals to choose whatever lives theyd wish to have Delivering a living standard Ensuring that business organizations meet their customer needs. However, I have also been able to learn that fifty years down the thought of marketing, there are business organizations that still measure success in terms of financial might but not the level of customer satisfaction (Pearson 2017). Regarding career change, I have learnt that a marketer should calculate product profitability but calculate customer group profitability. Through this book, learners are able to get the explanations regarding why and how some marketing activities should be changed for the better. From the book, it is also critical to understand that currently, the marketing role is shifting, from being to tactical with the current trend of consumers getting more powerful in the chain (Pearson 2017). Also, marketings model as a function that is patriarchal happens to be breaking down. Such can be associated with consumer responses that are unpredictable, society fragmentation and soaring individualism (Pearson 2017). Reference Pettitt, S. (2017). Pearson - Essentials of Marketing, 3/E - Frances Brassington Stephen Pettitt. [online] Available at: [Accessed 16 Oct. 2017]. Pearson (2017). Pearson Education - Essentials of Marketing. [online] Available at: [Accessed 16 Oct. 2017].