FM Journal Entry for Essentials of Marketing- myassignmenthelp

Question: Discuss about theFM Journal Entry for Essentials of Marketing. Answer: The book is quite clear on the key theories of marketing. Throughout the chapters, the book has incited an overview of marketing including practices that students such as me could easily get introduced to marketing (Pettitt 2017). It has also plainly avoided viewpoints that are UK-centered. To ensure so, the examples that are used to support the subject matters are universal. Some of the most successful elements of marketing study employed by the book include: Relevant case studies Self-test questions for learning purposes Full referencing intended for students that are more academic Extension of the global marketing theory With this book, I have been able to have an overall insight into the true meaning of marketing. It is the enthusiasm and belief of marketing ethos that make it a vital learning piece (Pettitt 2017). From the book, I have been able to learn that marketing is all about: Exchange facilitation Allowing individuals to choose whatever lives theyd wish to have Delivering a living standard Ensuring that business organizations meet their customer needs. However, I have also been able to learn that fifty years down the thought of marketing, there are business organizations that still measure success in terms of financial might but not the level of customer satisfaction (Pearson 2017). Regarding career change, I have learnt that a marketer should calculate product profitability but calculate customer group profitability. Through this book, learners are able to get the explanations regarding why and how some marketing activities should be changed for the better. From the book, it is also critical to understand that currently, the marketing role is shifting, from being to tactical with the current trend of consumers getting more powerful in the chain (Pearson 2017). Also, marketings model as a function that is patriarchal happens to be breaking down. Such can be associated with consumer responses that are unpredictable, society fragmentation and soaring individualism (Pearson 2017). Reference Pettitt, S. (2017). Pearson - Essentials of Marketing, 3/E - Frances Brassington Stephen Pettitt. [online] Catalogue.pearsoned.co.uk. Available at: https://catalogue.pearsoned.co.uk/educator/product/Essentials-of-Marketing/9780273727644.page [Accessed 16 Oct. 2017]. Pearson (2017). Pearson Education - Essentials of Marketing. [online] Pearsoned.co.uk. Available at: https://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000300136 [Accessed 16 Oct. 2017].